How to Get More Views on LinkedIn Posts
By OneCutContent
You get more views on LinkedIn by holding people on the post. LinkedIn measures dwell time, how long someone stays on your post, and comments, and it shows the post to more of your network and theirs when both are high. A post that makes people stop, read and reply in its first hour travels; a post that reads like an advert does not. For an agent, LinkedIn is where referral partners, investors and relocating professionals are, so the tone is insight, not listing.
How does the LinkedIn algorithm rank posts?
LinkedIn has described its feed ranking as a prediction of how long a member will spend on a post and whether they will act on it. Every second someone stays counts, which is why posts that open with something worth reading and keep going for a few short paragraphs beat one-line announcements. A native video that plays for 30 seconds is 30 seconds of dwell time.
How do you write a LinkedIn post hook?
LinkedIn shows about two lines before "see more". Those lines are the whole hook: a specific observation, a number, a question your connections have been asking. "Three of my buyers this month lost to offers with no conditions. Here is what changed." earns the click; "Excited to share my latest market update!" does not. Never waste line one on a greeting.
Does video get more reach on LinkedIn?
Upload video to LinkedIn directly rather than pasting a YouTube link; LinkedIn keeps people on LinkedIn and rewards posts that do the same. Vertical 4:5 fills the phone screen, and captions matter more here than anywhere because LinkedIn is read at desks with the sound off. Thirty to ninety seconds of one clear point from a webinar or Zoom call is the sweet spot; our engine cuts 4:5 clips for exactly this.
Why do first-hour comments get more views on LinkedIn?
LinkedIn decides in the first hour whether a post leaves your own network. Comments count far more than likes, and your replies count too. End the post with a real question, reply to every comment with more than a thank-you, and post at a time you can stay for an hour. Ask a few colleagues to comment early if they genuinely have something to say; a conversation under the post is what carries it.
What should a real estate agent post on LinkedIn?
The LinkedIn audience is not buyers scrolling for a listing. It is mortgage brokers, lawyers, investors, relocating professionals and other agents, and they follow people who know things. Post what changed in your market this month and what it means; the mistake a client nearly made and what it would have cost; the one question every buyer asked at your last seminar, answered in 40 seconds of video. A clip from a webinar or a Zoom call, cut to one point and captioned, is the easiest post you will ever make and among the best performing.
Do links and hashtags hurt LinkedIn reach?
- Put external links in the first comment, not the post. LinkedIn reaches fewer people with posts that send them away.
- Use no more than three hashtags, and make them specific: the city and the topic. Hashtag walls read as spam on LinkedIn.
- Do not edit the post in the first hour; some creators see reach drop when they do. Proofread before, not after.
- Post two to four times a week, on weekday mornings for most markets. Daily posting is not needed and can compete with your own posts.
- Write as a person. Posts with an opinion and a first-person story outperform brokerage announcements every time.
What matters, in order
| Signal | Aim for | How we handle it |
|---|---|---|
| Dwell time | Read past see more; video watched | Posts written as an insight in short paragraphs; 4:5 captioned clips |
| First two lines | A specific observation or number | Every LinkedIn post we write opens on the point |
| Comments, first hour | A question worth answering; your replies | Posts end on a question |
| Links | In the first comment | Link kept out of the body |
| Hashtags | 0 to 3, specific | Written that way for LinkedIn |
Common questions
- What time should I post on LinkedIn for more views?
- Weekday mornings in your market's time zone, at a time you can stay for the first hour to reply to comments. That first hour of conversation is what carries a post beyond your own connections.
- Do hashtags help on LinkedIn?
- A little, when there are three or fewer and they are specific. Many hashtags reduce readability and can read as spam, which costs more dwell time than the tags earn.
- Should I put a link in my LinkedIn post?
- Put it in the first comment. LinkedIn shows posts with external links to fewer people because they take members off the platform.
- Does video get more views on LinkedIn than text?
- Native video uploaded to LinkedIn usually earns more dwell time than text, especially 4:5 vertical with captions, because it fills the phone screen and plays without sound. A pasted YouTube link does the opposite.
- What should a real estate agent post on LinkedIn?
- Insight rather than listings: what changed in your market this month, what a buyer got wrong and what it cost, a clip from a webinar answering one question. The audience is referral partners, investors and relocating professionals, and they follow people who know things.